With an audience that size, he’s a … Required fields are marked *. “It feels like two people collaborating. Today, his team comprises four staffers who work to sponsor 150 YouTube videos per month — with all of the partnerships handled in-house. Archived. While partnerships like this are common in influencer marketing, the connection between Dobrik and SeatGeek exemplifies a special kind of partnership–a relationship-based influencer marketing strategy. Source: David Dobrik/YouTube PAPER magazine named him one among “10 Social Media Personalities Making the Most Noise” for the year 2018. Fans immediately took to the partnership with a slew of vloggers creating videos about their experiences trying Dobrik’s burrito, resulting in more press for the Chipotle brand. Worldwide Shipping Available as Standard or Express delivery Learn more. While Dobrik focused on comedic bits with the 6-second platform capabilities of Vine, YouTube enabled the star to explore different formats of recording. After David presents Joe with the car, which Ian had hooked him up with five months prior, they go back into David's house for a few drinks. Influencer marketing can learn a lot by watching vloggers and YouTube stars. Dobrik typically offers a promo code — ‘David’ — that gets consumers a $20 discount off their first SeatGeek purchase. SeatGeek had previously made overtures toward working with Dobrik before their partnership officially commenced in 2016. Like does SeatGeek really make that much revenue? The relationship between brand and influencer is seamless to the audience, and because of that Dobrik’s audience receives SeatGeek with open arms. This kind of relationship builds throughout time and helps humanize the brands into accessible, relatable entities that the public can interact with. However, if you are if you do fall into the Gen Z demographic, you are probably familiar with him. Dobrik openly endorsed Chipotle, so when the partnership came around it was authentic and transparently showcased to his audience. relationship-based influencer marketing strategy, 4 Ways Esports Can Use Influencers to Reach a Broader Audience, How Brands Can Use Influencers and TikTok for Commercial Campaigns, Brand Storytelling with Your Influencer Community, FTC Influencer Marketing Guidelines Decoded, Agency and In-House Influencer Marketing: Pros and Cons, Customer Spotlight: How Sideqik’s API Helped MSI Engage Fans with a One-of-a-Kind Contest, How Sideqik Helps Feel Good Voting Reach Their Audience to Influence Social Change. Once you find the perfect date and show time, click on the button on the right hand side of the event to see all available tickets for that show. The SeatGeek brand has become a staple within the David Dobrik universe–but it makes sense. Save my name, email, and website in this browser for the next time I comment. Finally, David has a lot of other contracts that he works with. With the growing importance of authenticity and transparency in influencer relationships, David Dobrik is a great example of how to create partnerships between brands and influencers that are based on long-term relationships instead of transactional exchanges. As the creator and star of the "Vlog Squad," Dobrik's videos have earned him more than 16.6 million subscribers, and one of his claims to fame is giving away nearly 20 luxury vehicles to family, friends, and a lucky fan – usually sponsored by SeatGeek. surprise!Thanks to SeatGeek for sponsoring the video. No tickets are required and entrance to the store is on a first come, first served basis. So far a dedicated Instagram account comprises 21,000 followers and the Team SeatGeek YouTube channel has netted 5,900 subscribers. It’s the efficacy of the campaigns. While Dobrik focused on comedic bits with the 6-second platform capabilities of Vine, YouTube enabled the star to explore different formats of recording. Suddenly it occurred to me that SeatGeek is the ticket company that sponsored David Dobrik, a YouTuber who records his crazy and hilarious daily life, to go to Las Vegas and to surprise his friends with brand new cars as presents. Posted by 1 year ago. In addition to his comedic chops, Dobrik is also a philanthropist, with some of his most popular videos featuring generous acts of charity like buying all of his closest friends the cars of their dreams. David Dobrik. Dobrik and his affectionately titled “Vlog Squad” are the ‘Friends’ of the Internet, with their wildest antics showcased for an impressive audience of 14.4 million subscribers on Dobrik’s YouTube channel alone. Free Return Exchange or … SeatGeek isn’t the only brand benefiting from a partnership with David Dobrik. If you are not a teenager, it is quite possible you have never heard of David Dobrik. David Dobrik Tickets | SeatGeek. They are fixtures in the Vlog Squad universe, and Dobrik’s fans associate them as such. Even fellow vloggers like JC Caylen have pined over the unique relationship. In the case of David Dobrik, the integration of SeatGeek and Chipotle into the lifestyle of the Vlog Squad was effortless because the initial brand loyalty was there. So if your event gets canceled, we’ll make it right. Maria Lewczyk is the PR and Content Specialist at Sideqik. As a creative professional, Maria likes to use storytelling to help brands communicate their message and connect to people on a deeper level. A former sports talent manager at Wasserman Media Group, Borthwick now serves as SeatGeek’s first-ever director of influencer marketing. Ian Borthwick is the SeatGeek exec accountable for that increase, having spearheaded the company’s influencer relationships since joining back in 2015. A cursory search on YouTube shows that many fans have uploaded their own compilation clips from Dobrik’s vlogs in which a SeatGeek surprise is set to be revealed. Dobrik receives compensation for his partnership with the company, as well as funding for the aforementioned stunts.
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