Terms and Conditions:1. If you are looking to run a competition to promote your goods or services in Australia, it is called a “Trade Promotion” and there are 2 types: 1.Game of Skill – where people are asked to either “write in 25 words or less” (very traditional) or (more modern) “show us your favourite emoji/gif” or “upload a photo of xyz”. Gift voucher prize is redeemable for purchases online at Tontine only. ACT governing body. Like John Snow, your rules are meant to establish order and restore peace to the land. Valid for Australian entrants over 18 years old only. require a permit in Australia. Instagram also has a set of Community Guidelines that you should read before you administer your promotion. What you must include are the rules of your competition, any terms and conditions, and eligibility requirements. The Prize is a xxx valued at $xx. Only one (1) entry per individual will be accepted.2. It just means that regular posts are all the more … Winners will be notified via our Instagram page/stories on xx/xx/xx Save my name, email, and website in this browser for the next time I comment. They also require accounts to have an official rules page. You CAN ask people to like your page; You CAN ask people to like your post; You CAN ask people to comment on your post; You CAN ask people to share your photo; You CAN ask people to share a specific competition #hashtag Plan your content – hassle free. associated with Instagram. The secrets to saving time on Instagram. running a game of skill and the prize is valued at $3000 or under, you do not No permits required Then switch to the other sites to complete the rest. But everyone needs to start somewhere. in 25 words or less’ or ‘upload a photo of xyz.’. No permits required Only entries submitted via the Instagram application and which are appropriately hashtagged will be accepted. following criteria must however apply: If you are Furthermore, the platform’s rules state that Instagram “cannot advise you on whether consent is required for use of user content or on how to obtain any necessary consent.” Basically, they wipe their hands clean of any obligation or support to the outcomes (both positive and negative) of … Homes To Love – Win a major prize of a $5,000 Freedom gift card OR 1 of 3 minor prizes of a $1,000 Freedom gift card each. Swipe through your feed and stories regularly . Entry is open to Australian residents only. The Prize is a xxx valued at $xx. You are allowed to do the following when running an Instagram competition: Ask people to like your page; Ask people to like your post; Ask people to comment on your post; Ask people to share your photo; Ask people to share a specific competition #hashtag; DON’T FORGET. Additionally, Pew Research Center’s Social Media Fact Sheet states that 63% of Americans use Instagram daily, and 21% use it weekly. to promote your goods or services. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. Competitions will require a permit in both NSW & ACT if your prize is worth less than $5,000 but more than $3,000. Photographs submitted must be … TAS: https://www.treasury.tas.gov.au/liquor-and-gaming/gambling/applying-for-a-gaming-licence-or-permit/minor-gaming-permit/trade-promotions To enter: Terms and Conditions: You'll need to outline things such as, what qualifies or disqualifies an entry. Now, if you plan to run your own Instagram contest you'll need rules. There will be one semi-finalist per brand each week, and bartenders are welcome to submit one cocktail per brand (up to 10 entries per week). Different NTNo permit is required for a game of skill or a game of chance if the total prize value is under $5,000, SANo permit is required for a game of skill or a game of chance if the total prize value is under $5,000, You MUSTState that Facebook has nothing to do with this competition using the wording (as provided by Facebook): “This promotion is in no way sponsored, endorsed, administered by or associated with Facebook”, GIVEAWAY – You could win xxxTo enter you must– Upload a photo of x in the comments– Like this page. To enter participants must re-post this photo and like this Instagram Page4. Photo competition: This is a pretty logical use of Instagram as a competition platform, no? WA: https://www.rgl.wa.gov.au/docs/default-source/gaming/trade_promotion_lotteries.pdf?sfvrsn=14. First up, here is what you can’t do. Instagram competitions & games are used to increase engagement in order to gain more exposure, therefore more followers, more brand awareness and potentially more sales leads. SA: https://www.sa.gov.au/topics/business-and-trade/running-a-business/trade-promotions Instagram’s competition rules are very much like Facebook’s contest rules (which is to be expected seeing as Facebook owns Instagram…), but the good news for us is that Instagram DOESN’T forbid the use of tagging or sharing as an entry method: After all, no one wants angry contest participants. Little Aussie Snugglebuds – Win $150 of Merch From Online Store Aust Comp Open Worldwide (prize valued at $150) Expired. Promotion commences xx/xx/xx and final entries close on xx/xx/xx3. from having anything to do with the promotion you are running. at random. QLD under $5,000. In this example, you can see there is a closing date listed as well as a date that the winner must collect their prize by. 1. As great as Instagram is, trying to convert your follower list into email subscribers increases the chance that they'll be sales in the future - it's way easier to sell products through email marketing than on social. Once your Instagram competition doors are open wide, you’ll need to keep the momentum going and the entries flowing. For more helpful tips like this, follow up on: Links to do your own research with the latest up to date information:Facebook Guidelines: https://www.facebook.com/policies/pages_groups_events/Instagram Guidelines: https://help.instagram.com/179379842258600ACT: https://www.gamblingandracing.act.gov.au/industry/lotteries/trade-promotionsNSW: https://www.fairtrading.nsw.gov.au/community-gaming/trade-promotion-lotteryQLD: https://www.business.qld.gov.au/industries/hospitality-tourism-sport/liquor-gaming/gaming/not-profit-charitable/competitions-raffles-bingo, NT: https://nt.gov.au/industry/gambling/lotteries-community-gambling/apply-to-run-a-trade-lotterySA: https://www.sa.gov.au/topics/business-and-trade/running-a-business/trade-promotionsTAS: https://www.treasury.tas.gov.au/liquor-and-gaming/gambling/applying-for-a-gaming-licence-or-permit/minor-gaming-permit/trade-promotionsVIC: https://www.vcglr.vic.gov.au/gambling/lotteries/trade-promotion-lotteries/about-trade-promotion-lotteriesWA: https://www.dlgsc.wa.gov.au/racing-gaming-and-liquor/racing-gaming-and-wagering/gaming-applications/how-to-conduct-a-trade-promotion-lottery. This competition is in no way sponsored, endorsed or administered by, or associated with Facebook. for either option. Note the Instagram site I don’t think can right click to save the image thou I can bookmark the giveaway with a follow and like. must also explain how you will announce/notify the winner. Lyra loves the outdoors! Instagram competition rules. So many great smells, roo, COMPETITION ALERT! Competitions with a prize of more than $5,000 will require permits in SA, NSW, ACT & NT. 2. In today’s blog post, we will delve into There are under $3,000. Prize More than $3,000. RYU. The most... https://www.facebook.com/policies/pages_groups_events/, https://help.instagram.com/179379842258600, https://www.gamblingandracing.act.gov.au/industry/lotteries/trade-promotions, https://www.fairtrading.nsw.gov.au/community-gaming/trade-promotion-lottery, https://www.business.qld.gov.au/industries/hospitality-tourism-sport/liquor-gaming/gaming/not-profit-charitable/competitions-raffles-bingo, https://nt.gov.au/industry/gambling/lotteries-community-gambling/apply-to-run-a-trade-lottery, https://www.sa.gov.au/topics/business-and-trade/running-a-business/trade-promotions, https://www.treasury.tas.gov.au/liquor-and-gaming/gambling/applying-for-a-gaming-licence-or-permit/minor-gaming-permit/trade-promotions, https://www.vcglr.vic.gov.au/gambling/lotteries/trade-promotion-lotteries/about-trade-promotion-lotteries, https://www.dlgsc.wa.gov.au/racing-gaming-and-liquor/racing-gaming-and-wagering/gaming-applications/how-to-conduct-a-trade-promotion-lottery, The un-sales funnel approach to content marketing, It must be free to enter (or the cost to purchase a good/service – buy this and get free entry into the competition), You must clearly state the start and end date of the competition, You must explain how you will announce/notify the winner, You CANNOT ask people to “tag your friends in this post to enter”, You CANNOT ask people to “share on their timeline to enter”, You CANNOT ask people to “share on your friends timelines to get additional entries”, You CAN ask people to comment on your post (photo, gif, emoji or text based answers), You CAN ask people to message your business page, You CAN ask people to comment on your post, You CAN ask people to share a specific competition #hashtag. 5. NSW: https://www.fairtrading.nsw.gov.au/games-of-chance/promoting-a-business/trade-promotion-lottery ), A game of skill – Example: ‘answer Don’t be surprised if you see a slump in entry numbers in the middle of your competition, this is totally normal. NT: https://nt.gov.au/industry/gambling/lotteries-community-gambling/apply-to-run-a-trade-lottery Set the rules for entry. rules apply to Facebook competitions so it is important to do your research when In the past permits were required in some states, however as at August 2020 you DO NOT need a permit to run a GAME OF SKILL or a GAME OF CHANCE with a total prize value of under $3,000 in Australia, however you must abide by the following: ACTNo permit is required for a game of skill or a game of chance if the total prize value is under $3,000. Search the world's information, including webpages, images, videos and more. On top of this, you also need to remove any affiliation with Instagram itself. In this video tutorial we will walk you step-by-step through the... Free Digital Marketing Online Courses I hate to make this about COVID-19, but if you do find yourself having some free time between homeschooling, making the kids snacks and keeping yourself sane - then these are some great FREE courses in Australia. Your email address will not be published. Entry is open to Australian residents only. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Wanting to by Stacy Jackson; Have you heard? entries. Rules. “This promotion is in no way sponsored, endorsed, administered by or associated The correct phrase No permit is Promotion commences xx/xx/xx and final entries close on xx/xx/xx3. to use is: 2.Game of Chance – where winners are selected at random. For instance, they require the giveaway host to completely run the contest themselves, as Instagram will not participate in any way. Some Instagram competitions are easier done using an app for most I find it easier on the PC as can bookmark the page, quickly save and upload the pic for re-posting. Another amazing fact? You also ask people to tag your profile in the description. The tick & cross are free tools to help you keep track of which competitions you have ENTERED or are NOT INTERESTED in. When At the time of writing, these are the options allowed for Facebook and Instagram competitions: 1. Instagram has over 1 billion active accounts every single month. Please do your due diligence when it comes to research for your own run an Instagram giveaway within Australia and unsure of the legalities Your competition cannot ask people to do any of the following things: share on their timeline; tag … types of promotion you’re running. You CAN. allowed to do the following when running an Instagram competition: You must indemnify Instagram for either option. The it comes to running giveaways on this platform. Grand prize bedding is only available in Queen or King size. The page, hosted by your brand’s home site should match the design of your Instagram competition post (or vice versa), and connect audiences seamlessly to the relevant social media pages. required for a game of skill or a game of chance if the total prize value is $80 for this permit). Here you will find ALL the rules for Facebook, Instagram as well as the state-by-state laws of Australia. Your followers then search Instagram using this hashtag and vote for the one that they think is best. A voting contest revolves around the following steps: You ask people to upload a piece of content alongside a designated hashtag. required for a game of skill or a game of chance if the total prize value is We’ll be running our very first online course in 2020 to teach 5 very lucky brands everything we know! Not redeemable for cash. for either option. chance (approx. Aim to post at least 3 or 4 times whilst your competition is open (obviously depending on duration!). state, so it is important be across the different requirements according to the for either option. exchangeable and cannot be taken as cash. This competition is in no way sponsored, endorsed or administered by, or Reply. 3. Avoid inaccurate tagging in photos. The points hack must not violate any frequent flyer program terms and conditions, and must be accessible to an average frequent flyer who is based in Australia. If we do not receive a response with 72 hours, we will choose another winner. NSW If the competition has rules allowing you to enter more than once, you will be asked if you want to see this competition in the future. Ask people to share a specific competition #hashtag, Share this post to your stories for extra Instagram’s competition rules are (unsurprisingly) very similar to Facebook’s competition rules – but with one very important exception… tagging is permitted on Instagram. Prizes are not transferable or exchangeable and cannot be taken as cash.5. start and end date of the competition must be clearly stated. No permit is You also have to make it clear that your contest is not sponsored by or associated with Instagram. NSWNo permit is required for game of skill or a game of chance if the total prize value is under $10,000. This is not a game of chance, and winners will be chosen based on merit. 10 Instagram Competition Ideas to Lift Awareness. You Disclaimer: Instagram; Local; Fundraisers; Services; Voting Information Center; About; Create Ad; Create Page; Developers; Careers; Privacy; Cookies; Ad Choices; Terms; Help; Settings; Activity Log Often gaming rules will vary state to You are responsible for the lawful operation of your Instagram contest. No permits required some of the competition guidelines, types of games and Instagram’s specific Image crediting on Instagram – don’t get caught out, Why you should show your face on Instagram (and how to do it! Prize More Than $5,000. Only one (1) entry per individual will be accepted.2. ACT: https://www.gamblingandracing.act.gov.au/industry/lotteries/trade-promotions 4. Instagram Competition Rules. The page should include the competition’s rules and guidelines, even if they are included in the competition … Google has many special features to help you find exactly what you're looking for. Step 1: Download the Instagram application for iPhone or Android Step 2: Take and edit your photo Step 3: Upload the photo to Instagram with the tags @artgalleryofnsw and #myaustraliais (Instagram privacy settings must be set to ‘public’ for us to retrieve your photo) 6. required for game of skill, however a permit must be purchased to run a game of In case you haven’t heard about it, it looks like an upside down triangle and represents how our... How To Create a Scrolling Screen Effect This scrolling screen effect is a great way to show off a new webpage, your Facebook page, your Instagram feed or perhaps show your Facebook reviews. example: buy x and receive free entry to the giveaway. Taste of Swan Valley – Win a Beautiful Boho Box this Valentines Day Expired. Yes, you heard right, we, Calling all boss brands who are ready to bring the, https://www.facebook.com/policies/pages_groups_events/, https://help.instagram.com/179379842258600, https://www.gamblingandracing.act.gov.au/industry/lotteries/trade-promotions, https://www.fairtrading.nsw.gov.au/games-of-chance/promoting-a-business/trade-promotion-lottery, https://www.business.qld.gov.au/industries/hospitality-tourism-sport/liquor-gaming/gaming/not-profit-charitable/competitions-raffles-bingo, http://www.fairtrading.nsw.gov.au/biz_res/ftweb/pdfs/Cooperatives_and_associations/Games_of_chance/Trade_promotion_lotteries_business.pdf, https://nt.gov.au/industry/gambling/lotteries-community-gambling/apply-to-run-a-trade-lottery, https://www.sa.gov.au/topics/business-and-trade/running-a-business/trade-promotions, https://www.treasury.tas.gov.au/liquor-and-gaming/gambling/applying-for-a-gaming-licence-or-permit/minor-gaming-permit/trade-promotions, https://www.vcglr.vic.gov.au/gambling/lotteries/trade-promotion-lotteries/about-trade-promotion-lotteries, https://www.rgl.wa.gov.au/docs/default-source/gaming/trade_promotion_lotteries.pdf?sfvrsn=14, 5 Simple Steps To Create An Engaging Blog Post. Interested in learning more Instagram hacks to grow your account organically? Open to Australian residents only. Required fields are marked *. No permit is WA in NSW you will require a permit for a game of chance. No permits required Prizes are not transferable or Your email address will not be published. Follow my tips on a targeted Google search, trying various keywords and phrases – win Instagram competition, etc. VIC: https://www.vcglr.vic.gov.au/gambling/lotteries/trade-promotion-lotteries/about-trade-promotion-lotteries Update – From August 2020 you can now run a National ‘Game of Chance’ competition online through your social media channels. SANo permit is required for a game of skill if the total prize value is under $5,000 however you must apply for approval for a game of chance (no cost, but must show the way the winner will be selected). In other … The main point you should consider here is: Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent. Instagram Giveaways – What you need to know. You are Based on Instagram’s promotion guidelines (as well as some of our own best practices), here’s a list of rules we recommend you include in your contest or giveaway: Acknowledge that your Instagram contest or giveaway is not sponsored, endorsed or administered by, or associated with Instagram The correct … NT To enter participants must upload a photo in the comments and like this Facebook Page4. How to run an Instagram competition – the right way! Because Instagram is owned by Facebook, they have some of the same rules. Create some sort of prompt to go with your photo; something that’s related to your brand works best, so you can use it as user-generated content … For up to date information from the governing The Un-Sales funnel approach to content marketing Guest Post from meld business ServicesWe all know the traditional approach to content marketing, using the sales funnel. 94 days left. Promotion commences xx/xx/xx and final entries close on xx/xx/xx If you decide to use an Instagram competition app, or to integrate or promote your competition within your other social media channels or website, you should design a competition page. The winner will be notified via Instagram direct message. Instagram Contest Example #9. Get in touch to register your interest or to find out some more information. Competitions. Disclaimer: These rules are up to date as at August 2020 and are to be used as a guide, all links to the individual states, Facebook and Instagram are included at the bottom of this guide and should be referred to if you are looking to run a competition today. with Instagram”. NSW: http://www.fairtrading.nsw.gov.au/biz_res/ftweb/pdfs/Cooperatives_and_associations/Games_of_chance/Trade_promotion_lotteries_business.pdf Instagram Contest Idea # 5: Voting Contest. This blog post should not be used in place of legal advice regarding gaming You MUSTState that Instagram has nothing to do with this competition using the wording (as provided by Instagram): “This promotion is in no way sponsored, endorsed, administered by or associated with Instagram”, GIVEAWAY – You could win xxxTo enter– Re-post this photo using the #xxx hashtag– Like this page, Terms and Conditions:1. Promotions on Instagram must include the following: A complete release of Instagram by each entrant or participant. The best way to get ahead is to do something truly unique and creative that your competitors aren’t doing. Winners will be notified via our Facebook page on xx/xx/xxThis competition is in no way sponsored, endorsed or administered by, or associated with Facebook. The majority of accounts — around 90% — follow a business on Instagram. The easiest way to collate votes is to ask people to like the photo that they think … Instagram Contest Rules #3: Keep Your Eye on the Prize Make sure your contestants are well aware of the prize amount, as well as the number of winners. OK, calm down… tagging may be permitted, but there are still some other Instagram rules you need to stick to when running a competition. © 2021 - Terms + Conditions - Privacy Policy - Site by Idyllic. Westpac Open Air Sydney – Win a VIP Croser Sparkling Experience Expired. If the competition is open to anyone in Australia, then each State has it’s own rules regarding trade promotions covering disclosure, notification and awarding of prizes. Instagram Giveaway Rules. It Disclaimer aside let’s look at how to run an online competition in Australia, starting with the Australian Competition Guidelines. Instagram competition rules. All entries must follow the “How to win” rules outlined on our competition posts on Instagram and Facebook to be considered valid. QLD: https://www.business.qld.gov.au/industries/hospitality-tourism-sport/liquor-gaming/gaming/not-profit-charitable/competitions-raffles-bingo One of the most important rules, as seen on Instagram’s promotion guidelines, is ensuring that your competition post clearly states any sponsors that may be associated with the giveaway. Competitions will require a permit in NSW regardless of prize value. Trade Promotions – Australian Guidelines for Prizes are not transferable or exchangeable and cannot be taken as cash.5. TAS Include a complete release of Instagram by each entrant, as well as copy clearly outlining that your contest is in no way, shape or form sponsored by Instagram. Instagram Guidelines: https://help.instagram.com/179379842258600 GIVEAWAY – You could win xxx valued at $xxx This giveaway is in no way affiliated with Facebook or Instagram. surrounding this type of promotion? Especially in the jewelry and fashion industries, Instagram has fierce competition for viewers’ attention. This way, you simply prevent any unexpected complaints after the giveaway is done. laws. If it is, make sure you mention them, or tag their profile if they have one. bodies themselves, head to: Facebook Guidelines: https://www.facebook.com/policies/pages_groups_events/ Entry is open to Australian residents only. The Prize is a xxx valued at $xx. basically two types of games you can seek to run when doing a giveaway in Australia You also need to follow the competition rules for each State or jurisdiction in which you are running the promotion (not just the State in which your business is registered or operating). The VIC It is based on the fact that more comments means more engagement, which means posts are considered more relevant by the social network algorithm, and therefore potentially gain more exposure on the home and hashtag … Each week, 10 semi-finalists will automatically win $500 with an exciting chance to be one of four finalists in a Facebook & Instagram livestreamed competition. Instagram will not assist you with your contest. Instagram learns what you want to see from your actions on the platform, so if you enter a lot of competitions it will start to show you more similar content, especially promoted posts and stories.
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